Shocking images on meat products are effective
Warning labels on meat products reduce consumption by up to 10 percent. A British study shows: graphic images work similarly to those on tobacco products.
Study: Warning labels on meat reduce consumption
The eyes eat too: According to a recent study by the British University of Durham, warning labels on meat products reduce the appetite for schnitzel, chops and the like.
Similar to tobacco products, where such labels have been mandatory for years, graphic images on food packaging are intended to deter consumers from purchasing. For the study, participants were shown photos of dishes with warnings such as «Warning: Eating meat contributes to climate change». They subsequently chose meat dishes up to 10% less often than the control group.
«With warning labels such as ‘Drinking this milk turns calves into orphans’, packaging for animal products could finally show what they actually contain: a great deal of animal suffering and environmental destruction.»
Simon Handschuh, Policy Advisor for Climate and Environment at PETA
Animal products mean suffering and waste of resources
Manufacturers of meat, dairy and eggs reach deep into their advertising toolkit to sell their products. Animal welfare labels, too, serve only to appease the conscience of consumers. Furthermore, the animal industry contributes significantly to the climate catastrophe, as it generates more greenhouse gases than the entire transport sector.
Warning labels as a first step
Warning labels on animal products could raise consumer awareness of the actual production methods behind animal-based foods. This would be a first step towards a more animal-friendly and sustainable food system.
A meat-free diet has proven effective in reducing emissions, land use and the loss of biodiversity .
| You can help all animals and our planet with compassion. Choose compassion on your plate and in your glass. Go vegan. |
