Migros launches plant-based grilling classics

Migros is expanding its range of plant-based, vegetarian and vegan products and is immediately introducing the new brand V-Love. The new range launches with three plant-based grilling innovations and complements Migros's comprehensive offering of around 700 certified vegetarian and vegan products. The V-Love brand will be continuously expanded.

The first V-Love products are a plant-based burger, a plant-based bratwurst and a plant-based grilling sausage. With the new V-Love range, Migros is meeting the wishes of its customers for more vegetarian and vegan products. All three products contain purely plant-based ingredients, were newly developed by Migros, and are manufactured in Switzerland at its own production facilities. This allows customer wishes to be implemented quickly. The V-Love range will be continuously expanded and will include, in addition to meat substitutes, plant-based milk, yoghurt and cheese, egg substitutes, snacks, ready meals, frozen products and beverages. Migros already offers its customers a very wide range of vegetarian and vegan products today. It carries over 680 certified items in its range, of which over 500 are vegan.

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With Cornatur, Migros was a pioneer in Switzerland in the field of meat substitutes over 20 years ago. This continues to meet a strong customer need today. Many customers want to eat a more plant-based diet and thereby reduce their consumption of foods containing animal ingredients. With the first products of the new V-Love brand, Migros now offers the perfect alternative for meat-free grilling.

With V-Love, it's surprisingly simple: 100% enjoyment and 0% compromise. Innovative products, sophisticated recipes, and carefully selected ingredients offer you carefree pleasure and plenty of plant-based variety. All V-Love products are V-Label certified, most are vegan and some are vegetarian. That's good for you, for the environment, and for the animals.