Plant-Based Nutrition in Switzerland: Trends 2025

Demand for plant-based alternatives remains high, and environmental considerations play a central role in decisions to adopt a modified diet.

As market leader, Coop offers more than 2’000 vegan products in its range and continuously adapts them to the needs of its customers.

57% of the Swiss population are now flexitarians, virtually the same proportion as a year ago, when the figure stood at 58%. They consciously abstain from meat, fish, milk, cheese and eggs several times a week. This is shown by the latest figures from Coop's Plant Based Food Report 2025, a representative survey of around 2’200 participants from German-speaking Switzerland, Ticino and Romandy. To meet this demand, Coop currently stocks more than 2’000 vegan products in its supermarkets, including over 100 meat and fish substitutes as well as numerous milk, yoghurt and cheese alternatives.

With a revenue share of 17%, the more than 50 milk alternatives have meanwhile secured a permanent place on the shelf alongside cow's milk. Coop continuously expands its range and has just introduced the Naturaplan organic oat drink in a reusable glass bottle.

Sustainable dietary transition

30% of respondents eat plant-based substitute products as a direct alternative to an animal-based original several times a month. 54% of the Swiss population have been consuming vegan alternatives for four or more years. Compared to the previous year, this represents an increase of a further 3 percentage points and underscores the sustained dietary transition. This trend is likely to continue: nearly two thirds of respondents believe they will be consuming substitute products more frequently, or just as frequently, in five years' time. A development that also benefits environmental and nature conservation efforts.

Environmental protection and health in focus

The environmental protection remains one of the main reasons for a partially or completely vegan diet across all nutritional types. The health aspect is also gaining increasing importance: people over 45 are reducing their consumption of animal products primarily for the sake of their health.

Exciting numbers and facts at a glance: With a difference of 9 percentage points, significantly more women than men abstain from animal products several times a month. The top 15 shopping municipalities are all in German-speaking Switzerland. Currently, more than one in six milks added to a Coop shopping basket is a vegan alternative. Oat-based milk substitutes are the most popular. Flexitarians most frequently alternate their meat and fish consumption with cheese or other dairy products, followed by mushrooms or vegetables and legumes. The three best-selling meat substitute products in Switzerland are vegan strips, vegan schnitzel, and charcuterie alternatives.

Plant Based Food Report

For the fifth time, Coop has compiled the Plant Based Food Report in collaboration with YouGov. It provides comprehensive figures and facts on vegan nutrition, highlights trends over recent years, and offers a look into the future. The report is based on over 2’200 representative online interviews conducted throughout Switzerland.

Here you can find the comprehensive Plant Based Food Report 2025 with additional market figures and details.