Billie Eilish promotes Veganuary to 107 million followers

The singer promotes plant-based nutrition.

Last month, Billie Eilish shared an Instagram story in which she promoted Veganuary to her 107 million followers.

The vegan musician frequently uses her platform to educate her fans about the benefits of a plant-based diet, both for herself personally and for the planet.

Eilish has now taken her campaign a step further by supporting the month-long challenge that encourages people to try plant-based eating for 31 days. In her post, she shared a black-and-white image of herself featuring the Veganuary logo. The image was accompanied by a quote: “By replacing meat consumption with plant-based foods, we can together give the Earth a chance.”

Eilish’s climate activism

Promoting Veganuary is just the latest way Eilish is using her celebrity status to raise awareness about the climate crisis.

As part of her Happier Than Ever Tour in 2022, Eilish performed six concerts at the O2 Arena in London. On the days she performed, no animal products were served anywhere in the venue. In addition, a climate-themed exhibition called Overheated Live was held.

Eilish also recently supported the Climate-Friendly School Food Program campaign launched by Friends of the Earth.

A milestone for Veganuary

Veganuary was first launched in 2014 and has since experienced an enormous surge in popularity. Last year, 629’000 people took part in the initiative.

Alongside Eilish, a number of celebrities have championed Veganuary, including Joaquin Phoenix, Sir Paul McCartney and Alicia Silverstone.

It is not too late to sign up. Take the Veganuary challenge here.